| An exploration of the term Commercial awareness: What it means to employers and students |
| Full Document: |
No document available |
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| Reference Type : |
NCGE Research Reports |
| Authors : |
Wilkinson, David; Aspinall, Samantha |
| Year : |
2007 |
| Keywords : |
Commercial awareness; Students; Employers; |
| Abstract : |
Research and anecdotal evidence provides that many graduate employers require students to have some enterprise-related (and value-adding) employability skills. Commercial awarenessis often quoted as one such skill, seen to be in short supply. This research reports upon a pilot study exploring views, perceptions and understandings of the term commercial awareness. It draws upon data from a number of sources: research and practitioner-based literature, interviews with graduate employers, and interviews/discussions with current University students. |
| URL link : |
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| Category : |
Mapping Enterprise Good Practice |
| Subcategory : |
Mapping educator good practice |
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